Small team.

Sharp opinions.

We’re eleven people who got tired of watching good ideas die in handoffs. So we built a studio with no handoffs — strategy, design, and engineering, one team, start to finish.

Our story

Less process. Better engineering.

Today we’re a studio of engineers, designers and strategists working across web, cloud, security and data — kept intentionally small so every project gets senior attention, not a rotating cast of juniors.

We turn down more work than we take. Every engagement has to be something we’d be proud to put our name on, and a team small enough that nothing gets lost between the brief and the build.

What we believe

Four things we won't compromise on.

Craft over speed

We’d rather ship two weeks later with code that doesn’t need a rewrite.

Radical transparency

You see the backlog, the risks and the timeline — no status theatre.

Say the hard thing

If your idea has a flaw, we’ll tell you before your users do.

Radical transparency

You see the backlog, the risks and the timeline — no status theatre.

Own the outcome

We measure success by what you achieve after launch, not at launch.

Craft over speed

We’d rather ship two weeks later with code that doesn’t need a rewrite.

Own the outcome

We measure success by what you achieve after launch, not at launch.

Meet The Team

Eleven people across strategy, design, and engineering, working out of Ahmedabad and remote across three time zones.

“Alex was there every step of the way and brought my vision further than I could have imagined!”

Josh MargolisFounder of DAF
CEO, Founder

Phil Martinez

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CFO, Partner

Alex Smith

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Associate

Kara Cohen

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Office Manager

Justin Klein

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Designer

Andy Morris

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Timeline

Eight years, in brief.

Three founders, one laptop

ThoughtFlares opens as a two-person freelance partnership building websites for local businesses.

2017

First enterprise client

We ship a fleet-tracking platform for a logistics company, our first six-figure engagement.

2019

Studio, not agency

We cap engagements to keep every project senior-led, and add cloud and security as core practices.

2021

120+ projects shipped

The team grows to fourteen, still small enough that founders review every architecture decision.

2024

Trusted by the world’s top brands